Our founders

Sian and the belly
button story


It all started with my belly button. Odd, yes. But true.  

After a procedure to investigate abdominal pain, I was left with a recurring infection in my belly button. If you look really closely at the picture, you’ll see the scar (yes, that photo is actually my belly button). Countless courses of antibiotics, multiple scans and many doctor appointments later, everyone was left scratching their heads.

I went alternative. Acupuncture. Reflexology. Oils. Herbs. Nothing helped, so I gave up and learned to live with it. This went on for 4 long years. The only thing I hadn’t looked into was nutrition. I already had a pretty good diet - cooked from scratch, minimally processed food, lots of fruit and vegetables, so it didn’t occur to me that it might not be enough.  

Then I met my husband and Vgood co-founder, Max. He had long been an advocate of vitamins and supplements but honestly, I was sceptical. It was only after having tonsilitis for the umpteenth time that he convinced me to start taking Vitamin C on a daily basis. Two months later, Max turned to me one evening and said ‘how’s your belly button doing’? I pulled up my sweater and had a good look. It was totally gone (the infection, not my belly button). That was three years ago and it has remained problem free ever since.

If Vitamin C alone could sort out an infection I had been carrying around for 4 years, what else could my body be lacking? What about the things that I can’t see going on inside me? What about my joint pain? Could that be related to nutrition? (Turns out, it was - I was lacking Magnesium.)

Max and the non belly button story


My belly button is fine, don’t worry.

But I had other problems. I wasn’t feeling great, mentally. I wouldn’t go so far as to say I was depressed, but I certainly wasn’t feeling myself. Low. Flat. Going through the motions. Sluggish. Like most men, who avoid the doctor’s office at all costs, I decided to look into alternatives first. I was already taking a few vitamins and supplements (Vitamin C, Vitamin D and Omega 3) but I hadn’t explored Vitamin B Complex. It turned out to be a game changer. It was like turning on a lightswitch.  
 
I’m Italian, so the importance of good food is not lost on me. I have and will always believe in the value of a well balanced diet. But I also believe that today, it’s extremely difficult to get everything we all need from food alone. Environmental pollution. Depleted soil. Processed food (no matter how hard you try to avoid it). Stress. Busy lives. All of us are suffering from one or more of the above. I’ve come to realise that as good as your diet might be, sometimes you need more.

So we started digging deeper. Navigating the vitamin industry seemed a minefield – competing claims, paralysing choice and thousands of supplements all purporting to achieve a slightly different goal.

Then came the bottle problem. Between us our kitchen had more bottles than countertop. Not to mention opening them every morning in a rush. And travelling. Counting out ridiculous amounts of pills to cover every day away was becoming a real hassle.

The Vgood story


We felt there must be others out there like us feeling the same. People who want to take vitamins but don’t know where to start. People who feel totally overwhelmed in health food shops. People who haven’t got the time to do questionnaires, or consultations or open several bottles every day. So we set out to find solutions.

We partnered with some great nutritional and industry experts to professionally formulate our products. We focussed on two questions: what are the main nutrients we all need to function at our best? What are the ones we often lack? Not for a supercharged, superhuman version of yourself (we don’t believe anyone has the answer to that yet). Rather, every day help and support. A bit more energy. A bit more alert. A bit more capable of fending off bugs and sniffles. A bit less ache and pain. Better sleep. The answer almost always came back the same: a Multivitamin with a focus on B Vitamins, Omega 3, Live Cultures (Probiotics), Vitamin D and a good solid dose of Vitamin C with Zinc. From this, we formed the Essentials.

Our specialists have studied at the University of Milan, Strang Cancer Prevention Centre at the Rockefeller University, Weill Cornell Medical College and the British College of Nutrition and Health. We found manufacturers that use no artificial fillers in their production. That means no Magnesium Stearate. No Silicon Dioxide. No Titanium Dioxide. We designed convenient sachets that make it super easy to fit vitamins into a busy, jam packed life. We displayed all the information as clearly and simply as we possibly could.

We did all this to help someone like us. We hope that someone is you.
 

Our founders

Sian and the belly button story


It all started with my belly button. Odd, yes. But true.  

After a procedure to investigate abdominal pain, I was left with a recurring infection in my belly button. If you look really closely at the picture, you’ll see the scar (yes, that photo is actually my belly button). Countless courses of antibiotics, multiple scans and many doctor appointments later, everyone was left scratching their heads.

I went alternative. Acupuncture. Reflexology. Oils. Herbs. Nothing helped, so I gave up and learned to live with it. This went on for 4 long years. The only thing I hadn’t looked into was nutrition. I already had a pretty good diet - cooked from scratch, minimally processed food, lots of fruit and vegetables, so it didn’t occur to me that it might not be enough.  

Then I met my husband and Vgood co-founder, Max. He had long been an advocate of vitamins and supplements but honestly, I was sceptical. It was only after having tonsilitis for the umpteenth time that he convinced me to start taking Vitamin C on a daily basis. Two months later, Max turned to me one evening and said ‘how’s your belly button doing’? I pulled up my sweater and had a good look. It was totally gone (the infection, not my belly button). That was three years ago and it has remained problem free ever since.

If Vitamin C alone could sort out an infection I had been carrying around for 4 years, what else could my body be lacking? What about the things that I can’t see going on inside me? What about my joint pain? Could that be related to nutrition? (Turns out, it was - I was lacking Magnesium.)

Max and the non belly button story


My belly button is fine, don’t worry.

But I had other problems. I wasn’t feeling great, mentally. I wouldn’t go so far as to say I was depressed, but I certainly wasn’t feeling myself. Low. Flat. Going through the motions. Sluggish. Like most men, who avoid the doctor’s office at all costs, I decided to look into alternatives first. I was already taking a few vitamins and supplements (Vitamin C, Vitamin D and Omega 3) but I hadn’t explored Vitamin B Complex. It turned out to be a game changer. It was like turning on a lightswitch.  
 
I’m Italian, so the importance of good food is not lost on me. I have and will always believe in the value of a well balanced diet. But I also believe that today, it’s extremely difficult to get everything we all need from food alone. Environmental pollution. Depleted soil. Processed food (no matter how hard you try to avoid it). Stress. Busy lives. All of us are suffering from one or more of the above. I’ve come to realise that as good as your diet might be, sometimes you need more.

So we started digging deeper. Navigating the vitamin industry seemed a minefield – competing claims, paralysing choice and thousands of supplements all purporting to achieve a slightly different goal.

Then came the bottle problem. Between us our kitchen had more bottles than countertop. Not to mention opening them every morning in a rush. And travelling. Counting out ridiculous amounts of pills to cover every day away was becoming a real hassle.

The Vgood story


We felt there must be others out there like us feeling the same. People who want to take vitamins but don’t know where to start. People who feel totally overwhelmed in health food shops. People who haven’t got the time to do questionnaires, or consultations or open several bottles every day. So we set out to find solutions.

We partnered with some great nutritional and industry experts to professionally formulate our products. We focussed on two questions: what are the main nutrients we all need to function at our best? What are the ones we often lack? Not for a supercharged, superhuman version of yourself (we don’t believe anyone has the answer to that yet). Rather, every day help and support. A bit more energy. A bit more alert. A bit more capable of fending off bugs and sniffles. A bit less ache and pain. Better sleep. The answer almost always came back the same: a Multivitamin with a focus on B Vitamins, Omega 3, Live Cultures (Probiotics), Vitamin D and a good solid dose of Vitamin C with Zinc. From this, we formed the Essentials.

Our specialists have studied at the University of Milan, Strang Cancer Prevention Centre at the Rockefeller University, Weill Cornell Medical College and the British College of Nutrition and Health. We found manufacturers that use no artificial fillers in their production. That means no Magnesium Stearate. No Silicon Dioxide. No Titanium Dioxide. We designed convenient sachets that make it super easy to fit vitamins into a busy, jam packed life. We displayed all the information as clearly and simply as we possibly could.

We did all this to help someone like us. We hope that someone is you.
 

Our founders

Sian and the belly button story


It all started with my belly button. Odd, yes. But true.  

After a procedure to investigate abdominal pain, I was left with a recurring infection in my belly button. If you look really closely at the picture, you’ll see the scar (yes, that photo is actually my belly button). Countless courses of antibiotics, multiple scans and many doctor appointments later, everyone was left scratching their heads.

I went alternative. Acupuncture. Reflexology. Oils. Herbs. Nothing helped, so I gave up and learned to live with it. This went on for 4 long years. The only thing I hadn’t looked into was nutrition. I already had a pretty good diet - cooked from scratch, minimally processed food, lots of fruit and vegetables, so it didn’t occur to me that it might not be enough.  

Then I met my husband and Vgood co-founder, Max. He had long been an advocate of vitamins and supplements but honestly, I was sceptical. It was only after having tonsilitis for the umpteenth time that he convinced me to start taking Vitamin C on a daily basis. Two months later, Max turned to me one evening and said ‘how’s your belly button doing’? I pulled up my sweater and had a good look. It was totally gone (the infection, not my belly button). That was three years ago and it has remained problem free ever since.

If Vitamin C alone could sort out an infection I had been carrying around for 4 years, what else could my body be lacking? What about the things that I can’t see going on inside me? What about my joint pain? Could that be related to nutrition? (Turns out, it was - I was lacking Magnesium.)

Max and the non belly button story


My belly button is fine, don’t worry.

But I had other problems. I wasn’t feeling great, mentally. I wouldn’t go so far as to say I was depressed, but I certainly wasn’t feeling myself. Low. Flat. Going through the motions. Sluggish. Like most men, who avoid the doctor’s office at all costs, I decided to look into alternatives first. I was already taking a few vitamins and supplements (Vitamin C, Vitamin D and Omega 3) but I hadn’t explored Vitamin B Complex. It turned out to be a game changer. It was like turning on a lightswitch.  
 
I’m Italian, so the importance of good food is not lost on me. I have and will always believe in the value of a well balanced diet. But I also believe that today, it’s extremely difficult to get everything we all need from food alone. Environmental pollution. Depleted soil. Processed food (no matter how hard you try to avoid it). Stress. Busy lives. All of us are suffering from one or more of the above. I’ve come to realise that as good as your diet might be, sometimes you need more.

So we started digging deeper. Navigating the vitamin industry seemed a minefield – competing claims, paralysing choice and thousands of supplements all purporting to achieve a slightly different goal.

Then came the bottle problem. Between us our kitchen had more bottles than countertop. Not to mention opening them every morning in a rush. And travelling. Counting out ridiculous amounts of pills to cover every day away was becoming a real hassle.

The Vgood story


We felt there must be others out there like us feeling the same. People who want to take vitamins but don’t know where to start. People who feel totally overwhelmed in health food shops. People who haven’t got the time to do questionnaires, or consultations or open several bottles every day. So we set out to find solutions.

We partnered with some great nutritional and industry experts to professionally formulate our products. We focussed on two questions: what are the main nutrients we all need to function at our best? What are the ones we often lack? Not for a supercharged, superhuman version of yourself (we don’t believe anyone has the answer to that yet). Rather, every day help and support. A bit more energy. A bit more alert. A bit more capable of fending off bugs and sniffles. A bit less ache and pain. Better sleep. The answer almost always came back the same: a Multivitamin with a focus on B Vitamins, Omega 3, Live Cultures (Probiotics), Vitamin D and a good solid dose of Vitamin C with Zinc. From this, we formed the Essentials.

Our specialists have studied at the University of Milan, Strang Cancer Prevention Centre at the Rockefeller University, Weill Cornell Medical College and the British College of Nutrition and Health. We found manufacturers that use no artificial fillers in their production. That means no Magnesium Stearate. No Silicon Dioxide. No Titanium Dioxide. We designed convenient sachets that make it super easy to fit vitamins into a busy, jam packed life. We displayed all the information as clearly and simply as we possibly could.

We did all this to help someone like us. We hope that someone is you.